To be responsible for planning, development and implementation of all of the business marketing strategies, marketing communications, and public relations activities, both external and internal. Provide strategic leadership to a diverse marketing team to work to achieve strategic business priorities.

Marketing Management

• Contribute to the university’s student recruitment target by developing and implementing marketing strategies and integrated marketing campaigns/ programmes for each product.
• Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Maintain a research database by identifying and assembling marketing information.
• Provide feedback on product development and service offerings; participate in the development of product and service offerings; collaborate to create, launch, and track the performance of product and service offerings in our markets.
• Ensure that brand guidelines are adhered to in all marketing activities across the company.
• Achieve the marketing enquiries and enrolment target.
• Ability to work in a leadership team with the Student Recruitment Manager for the overall Marketing and Sales objectives.

PR & Events Management

• Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media.
• Coordinate all public relations activities.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Manage media requests and interviews.
• Create content for press releases, by-line articles, and keynote presentations.
• Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
• Coordinate and execute flawless events through managing all aspects of event coordination, including budgeting, event and program messaging, materials creation, signage/give-aways, contract negotiation, vendor relations, site selection, accommodations, participant registration, agenda scheduling, staffing, on-site production, F&B, and logistics.
• Negotiate with contract vendors to meet business needs and manage costs.
• Collaborate with Student Recruitment to track ongoing marketing priorities and follow up on leads generated at each event.

Others 

• Prepare an annual budget, schedule spending, analyze discrepancies, and take corrective action to meet financial objectives.
• Orient, train, plan, manage, and evaluate a talented marketing team.
• Prepare timely agreed-upon periodic reports for Management..
• Undertake any other assignments as delegated by the Line manager and/or the Vice-Chancellor and President

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor degree in Marketing/ Business Management or associated area.
• Extensive experience in the area of marketing management.
• Proven copywriting experience for PR articles, direct mail, email, web, and events.
• Experience in identifying customer drivers, buying and decision-making behaviour.
• Experience in successfully managing marketing and campaign strategies with significant strengths in digital marketing (Intensive experience in digital marketing is desired).
• Experience managing external PR and communication consulting firms and contractors.
• Experience working in a flexible and changeable environment.
• Excellent people management skills with experience in managing and developing staff.
• Familiarity and skill with the tools of trade-in marketing, including PR, written communication, website development, market research, content creation, Microsoft software suite of products, visual communication software products, and creative services. Desirable – Adobe creative suite.
• Proven ability to manage client and stakeholder relationships.
• Fluent in English with outstanding copywriting skills

Desirable

• Experience in the local Vietnamese marketplace
• Knowledge and understanding of the education market and the challenges within this industry.
• Expert in Internet and social media strategy with a demonstrated track record Ability to delegate and coordinate the efforts of a team of diverse employees.

COMPETENCIES  (behavioural)

Essential

• Strategic orientation & leadership
• Effective Communication
• Managing & develop people
• Planning & organising
• Problem solving & decision making
• Customer & service orientation

Desirable

• Creative thinking & innovation
• Relationship building & networking

• Competitive salary package (gross)
• Recognition and Reward Programs
• 13th month Tet bonus
• Performance bonuses
• Paid Time-off (annual leave, sick leave, holidays)
• Healthcare plan (Private premium accident, medical insurance, dental insurance, free assessment to medical suite)
• Business travel insurance
• Onsite fitness and sport center
• Education support for staff and children
• Transportation support
• Flexible working arrangement
• Opportunity to work within a professional and multi-cultural environment
• Various staff events through the year (outing, year-end party, sport activities and other events recommended by staff committee)