Programme Overview - Degree: Bachelor of Arts (Honours) in Marketing Management (Awarded by Staffordshire University)
- Programme duration: 3 years (Full-time)
- Intake: January and September
Globally work-ready
Teaching Excellence
Internship opportunities
Delivered 100% in English
Marketing lies at the heart of every successful business, especially in a fast-changing and dynamic business environment, the role of marketing professionals has become more critical in ensuring the long-term survival of a brand.
Our BA (Hons) Marketing Management will equip you with the essential skills needed to thrive in number of marketing areas, such as: branding, product marketing, digital marketing, market research, social media, etc. Incorporating the latest digital technology, strategy, concepts, marketing tools and techniques, the degree will prepare you in the understanding of the theoretical and practical marketing aspects which provides a great foundation for starting your own career in any industrial fields.
Right from the first year, students are required to work on real business case studies, putting their skills and knowledge to develop an innovative approach to solving a marketing problem. Furthermore, thanks to a flexible learning schedule of 3 months study and 3 months off, students are given the opportunity to go on internship right after their first semester of year 1 to gain professional experience by applying the knowledge and skills they learn from marketing and management degree into the real world.
Course structure 
Year 1
Year 1 – Business Agility
– Creating and Implementing Marketing Campaigns
– Digital Identity
– Entrepreneurial Marketing
– Experiential Marketing
– The Professional Toolkit
Year 2 
Year 3 – Business Agility
– Creating and Implementing Marketing Campaigns
– Digital Identity
– Entrepreneurial Marketing
– Experiential Marketing
– The Professional Toolkit
– Consumer Behaviour
– Business Creation and Innovation
– Digital Marketing Strategy and Planning
– The Digital Toolkit
– Developing Collaborative Relationships
– Big Data
– Social Media and Content Planning
– Work Placement Project
– Customer Experience Strategy (CX)
– Corporate Brand and Reputation
– Business Ethics
– Digital Acquisition, Conversion and Retention
– Measuring Success
Programme outcomes At the end of your studies you should be able to:
| Level 4 | Level 5 | Level 6 | |
| Knowledge & Understanding
Business Benchmark Statement QAA BMS (3.1, 3.2, 3.3, 3.4, 3.5, 3.6, 3.7, 3.8, 3.9, 3.10, 5.1, 5.2, 5.3, 5.4, 5.5) |
Demonstrate knowledge and understanding of the underlying concepts and principles associated with Marketing Management, together with professional requirements. | Demonstrate knowledge and critical understanding of the well-established concepts, principles and their development in Marketing Management, emerging Digital Marketing Management, together with professional requirements. |
Demonstrate a systematic understanding and critical evaluation of key aspects of Marketing Management, to include how existing and emerging Digital Marketing Management concepts inform decision making in the marketing professions response to contemporary and global developments. |
| Learning
Business Benchmark Statement (3.1, |
Develop lines of argument and make sound judgments in accordance with basic theories and concepts of Marketing Management. This will include skills associated with the marketing & digital marketing profession. | Understand the limits of your knowledge and how this influences analysis and interpretations based on that knowledge, in Marketing Management, emerging Digital Marketing Management, together with professional marketing. |
Carry out inquiry-based learning, critical analysis and evaluation, and creative thinking to provide opportunities and solutions for Marketing Management success. They will be able to engage in strategic thinking and development and apply ethical reasoning to Marketing Management issues facing contemporary organisations in management and leadership. |
| Enquiry
Business Benchmark Statement: (3.1, |
Develop the ability to research, evaluate and interpret information relating to theory and practice within marketing. | Demonstrate knowledge of the main methods of enquiry through a range of research and practical activities associated with marketing and digital marketing. Develop investigative skills suitable for identifying opportunities for entrepreneurship. | Justify and apply appropriate and ethical approaches to research and investigation in the fields of Marketing Management & Digital Marketing Management and apply skills and knowledge of enterprise in the pursuit of new business solutions and opportunity. |
| Analysis
Business Benchmark Statement: (3.1, |
Evaluate and interpret concepts and principles associated with the Marketing Management. | Use a range of established techniques to initiate and undertake critical analysis of information in Marketing Management. Recognise that skills developed in the Digital Marketing Industry are appropriate in the broader marketing profession. |
Critically evaluate international business and Marketing Management theories applied to decision making and in the judgement of business management decisions. To demonstrate entrepreneurial thinking in their approach to problem and opportunity analysis. Throughout they will demonstrate creative thinking, quantitative approaches to analytical decision making and innovation. |
| Problem Solving
Business Benchmark Statement: (3.1, |
Evaluate the appropriateness of different approaches to solve problems to respond to the demands of the marketing sector. |
Evaluate critically the appropriateness of different approaches to solving problems arising from analysis of diverse information and within professional constraints of the marketing sector. Recognise the transferability of problem-solving skills. |
Demonstrate a range of approaches to solving complex and interrelated international Marketing Management problems, displaying judgement of appropriate and different perspectives and the knowledge. Within this process demonstrate your understanding of what is right and ethical. |
| Communication
Business Benchmark Statement: (3.1, |
Use a range of methods to convey the results of your study and /or work accurately, reliably and with structured and coherent arguments. | Effectively communicate information and arguments in a variety of forms, to specialist and non-specialist audiences (such as when seeking funding from a financial source). Deploy key techniques of the discipline effectively for the purposes of promotion, discussion, information, explanation and presentation. | Communicate complex information, ideas, problems and solutions through a variety of media and display confidence in their communication and presentation abilities and your ability to network and interact. |
| Application
Business Benchmark Statement: (3.1, |
Develop new skills and utilise appropriate resources and techniques to create successful marketing campaigns in a structured and managed environment. |
Apply underlying concepts and principles outside the theoretical context by undertaking practical projects (such as designing a marketing plan) that require independent planning and innovative thinking. Be able to use high level skills in fulfilment of industry standard requirements. | Apply, with reasoned judgement, skills, problem-solving techniques, international business and Marketing Management knowledge to organisation problems, scenarios and opportunities to demonstrate your capabilities as entrepreneurs consistent with the marketing profession. |
| Reflection
Business Benchmark Statement: (3.1, |
Demonstrate qualities and transferable skills necessary for employment and/or further study in the field of Marketing Management and exercise some personal responsibility for learning and development. |
Manage your own learning, exercise initiative, personal responsibility and demonstrate the learning ability, qualities and transferable skills necessary for employment or further training of a professional or equivalent nature in marketing. Consider reflective tools when evaluating the options of academic and vocational pathways, and the strategies to enhance progression opportunities. |
Demonstrate a high level of competence in personal development, employability and understanding of their role in a globalised economy, through highly developed skills of personal awareness and critical review, comparable with the marketing profession. |
Employability From an employability perspective, the Marketing Management degree is designed to explore and meet the ever-evolving needs of the marketing profession with the changes in digital technology. The Marketing Management award aims to produce graduates for employment who are reflective and critical learners and understand the customer needs and wants with the changes in digital technology within a local and global perspective and who are prepared for the professional and real world.
The demand for marketing professionals is often relatively stable, even if the state of the economy fluctuates. After graduating, Marketing Management students can apply and develop their career path in various positions: Web Content Manager, Digital Marketing Manager, Social Media Specialist, Market Research Analyst, Marketing Manager, Advertising Manager, Promotions Manager, etc.
You can also seek career opportunities in diversity of Organisations/Companies, such as: Specialist Marketing companies, Advertising companies, Public Relation Agencies. Marketing is a core element of all organization and companies, hence opportunities for graduates exist across all industries within the private, public and voluntary sectors, which use traditional marketing methods alongside developing digital and social media marketing channels which our graduates are well equipped with knowledge and skill to meet the requirements of these organizations and companies.
Admission requirements Academic Requirements:
- Aged 17 or over
- One of the following qualifications:
– Vietnamese High School Diploma and Pathway to Staffordshire University Programme
– Pass 2 subjects at Advanced GCE (A-Level)
– An access programme passed at the required QAA-recognised standard for entry to Higher Education
– An award of the European Baccalaureate Diploma, with at least 60 percent overall; English at 60 percent
– An award of the International Baccalaureate Diploma with a minimum of 24 points; English at 4 points
English Language Requirements:
One of the following:
- A proficiency test within the last 2 years:
– IELTS (non UKVI): 6.0 overall with a minimum of 5.5 in each component; or
– TOEFL IBT: Listening: 17; Speaking: 20; Reading: 18; Writing: 17
- A proficiency test within the last 5 years:
– International Baccalaureate (taught in English) Pass in English B at Standard Level grade 5 or High Level grade 4; or
– IGCSE English: IGCSE English as a first or second language: Grade C; or
– Cambridge International English GCE O-Level/GCSE: English Language grade A – C
If you have not met one of the above requirements you need to complete IELTS Upper-Intermediate Course at BUV or equivalent.
You don’t need to provide evidence of English language proficiency if any of the following conditions apply: If you’re a UK national; If you’ve completed a full degree from a UK university.
What do our students say? 
1810 Marketing Management Cohort
For me, studying marketing is simply a result of being captivated by an advertisement billboard and wishing I could do similar work myself. I chose BUV because it provides a standardised international environment (facilities, in-depth knowledge, study environment) that I can find right here in Vietnam.
However, after studying at BUV, I realised that marketing is a “big world” with a lot of knowledge and diverse job opportunities. BUV provides me with an overview of all aspects of the industry, from fundamental knowledge of marketing, branding, and advertising to marketing in the digital age (Digital Marketing), in the service industry (Service Marketing), or marketing for startup purposes (Entrepreneurial Marketing). From there, I have a deeper insight into marketing and can gradually visualize which career direction is suitable for me.
Programme pass rate The pass rate for Marketing Management programme is 93.67%.
Fees & financial aid Fee
For the course starting on 1st January 2023 the tuition fees are:
| Tuition Fee | Other Fees* | Total Fee | |
| Pathway to SU | VND 76,210,000 | VND 13,340,000 | VND 89,550,000 |
| Degree | VND 625,254,000 | VND 156,342,000 | VND 781,596,000 |
*Other Fees include Educational Resource Fee and Student Affairs Fee.
Tuition Fee & Fee Policy
Financial aid
The British University Vietnam (BUV) scholarship fund was established in 2018 with the goal of giving students the opportunity to study UK undergraduate and graduate programmes in an international learning environment. With an aim to improve and increase accessibility to high-quality education, BUV has officially launched the fund valued at 46 billion VND in 2022 with hundreds of scholarships and financial aid made available.
You can visit our Scholarship page to find out more and check your eligibility.